Saturday, June 7, 2025
All

Most recent articles by:

Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
facebookflickrlinkedintwitter
Marketing Madness

A Shitty Lawyer Will Ruin Your Business

I’ve been publishing in online advertising since 2000, and because of that I’ve gotten my share of legal letters from attorneys for things that...
Pesach Lattin -
Marketing Madness

Full Tilt CEO Arrested

Raymond Bitar, the CEO of the Full Tilt Poker Gambling empire was finally arrested after surrendering to US authorities.  He was already arranged in...
Pesach Lattin -
Marketing Madness

Why Facebook Doesn’t Show your Stuff

Nice InfoGraphic on Facebook's EdgeRank. Wonder why despite all your attempts to promote stuff on Facebook, why it doesn't work? It seems the more...
Pesach Lattin -
Marketing Madness

(InfoGraphic) Affiliate Marketing 101

When I try to explain affiliate marketing to a lot of people, they look at me strangely as if I'm talking in another language....
Pesach Lattin -
Marketing Madness

Google’s Android is Under Pressure

The highly competitive battle between Apple and Android has recently been taking a turn for the worse in Android’s case. Apple has just recently...
Pesach Lattin -
Marketing Madness

Yahoo! Axis May Give Yahoo the Edge it Needs

It was almost a silent attack when Google, Facebook, and a few other big names started to take over the internet world, along with...
Pesach Lattin -
Marketing Madness

Google Auto LeadGen Launched

Although they’ve made no announcements on their blog, nor anywhere officially, it’s been discovered that Google has added yet another feature to its arsenal....
Pesach Lattin -
Marketing Madness

Facebook “Want” Button to Launch?

Possibly one of Facebook’s best contributions to the world of advertising has been the ever-famous Like button. It has helped with not only conversion...
Pesach Lattin -
1...1,9911,9921,993...2,064Page 1,992 of 2,064

Must read

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Must Read

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com