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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Twitter Ads Grow, You Need to Try This

Twitter stands as a very crucial tool in the business and advertising community. As everyone in the world knows, anything as popular as Twitter...
Pesach Lattin -
Marketing Madness

Internet Advertising Up 13%

Being that internet marketing is where advertisers are focusing all of their attention these days, it’s important that someone keeps track of how well...
Pesach Lattin -
Marketing Madness

Will It Be Google +1 vs. Facebook Like?

On every article, website, product review, or other piece of online content, you’ll see a set of buttons at the top, bottom, or side...
Pesach Lattin -
Leaders

Trent Silver: Teenage Millionaire Reveals More

Everyone in the industry wants to know the secret to making money online, and it seems that anyone is willing to sell the secret....
Pesach Lattin -
Marketing Madness

Survey: Facebook Doesn’t Drive Traffic

Facebook’s advertising seems to be all we hear about these days, probably because people are expecting so much potential to come of it. The...
Pesach Lattin -
Marketing Madness

Proven To Work: Retargeting

An innovation that many advertisers appreciate and utilize very much is the famous retargeting ad. It allows for marketers to gather data and motivate...
Pesach Lattin -
Marketing Madness

clickTRUE Expands into Indonesia with Investment

 clickTRUE, an online marketing and advertising agency in Singapore and Southeast Asia specialising in Search and Conversion strategies to help brand owners strategise, design...
Pesach Lattin -
Marketing Madness

Cha-Ching: Facebook to Offer Cost Per Download

As if they need it, Facebook has found a way to get more money out of their advertising methods. Facebook, one of the wealthiest...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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