Most recent articles by:

Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

High CTR Banner? Make it Blank.

Not sure if you heard the news, but a blank banner seems to perform better than most real banners. Seriously: A banner with nothing...

Pesach Lattin - 2012-07-30

Specials

New Technology: Click To Play Advertising

ADOTAS - Today’s entrepreneurs are creative in marketing their products and services. They realize that the advertising landscape is changing rapidly. What worked yesterday...

Pesach Lattin - 2012-07-29

Marketing Madness

Are Apple Users Slightly Retarded?

For some unknown reason Apple has started new advertising, that has gone a bit viral, that promotes Apple users as, well... slightly inept. If...

Pesach Lattin - 2012-07-29

Marketing Madness

Facebook Reccomendation Bar Increases CTR

Facebook has a lot of gadgets, buttons, links, and options available to its users and those using the network to advertise. There are thinks...

Pesach Lattin - 2012-07-29

Marketing Madness

Google+ is Actually Growing

There’s been some news in the line of Google+ and how it’s performance is holding up. Most people, when they heard of Google+, were...

Pesach Lattin - 2012-07-29

Marketing Madness

Facebook Advertising Does $1 Billion in Q2.

Those advertisers who use Facebook for advertising, as well as those who are looking into doing the same have been patiently awaiting the results...

Pesach Lattin - 2012-07-26

Marketing Madness

Lead Gen Strategies Grow

Lead generation has always been somewhat of a struggle for those in marketing, becoming a process that takes determination and effort. Before the internet,...

Pesach Lattin - 2012-07-26

Marketing Madness

Foursquare’s Marketing Ideas Never End

Foursquare’s addition of the Local Updates feature last week has made me start keeping a watch on the network’s advertising capabilities and opportunities. Their...

Pesach Lattin - 2012-07-26

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