Sunday, June 8, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

(InfoGraphic) Social Can’t Do it All

In the internet marketing world, things have really come down to three main options--social media, search, and email. Of course, social media has become...

What Do Adults Use Mobile for Exactly?

We know that one of the more important aspects to any type of marketing is finding out how and where to reach consumers in...

Ad4Game

You’ve got great online gaming content and our job is to help you make the most out of it. We serve over 4.5 billion...

Neverblue Bought by GlobalWide Media

Neverblue has lucked out, with GlobalWide Media purchasing the company today for a currently unknown amount. Neverblue had been on the auction block until...

Facebook’s BS Bots Come to Light?

I don’t know why I’ve been making Facebook out to be some angelic, internet superhero that could accomplish anything that advertisers need. According to...

Google Acquires Facebook Marketing Platform?

Even though Google+ has been improving more each day that passes, Google is known as being a little bit behind in the line of...

Android’s Market Share Drops

From what I’ve been hearing lately, I was under the impression that Android has been a better option for advertisers than iOS in recent...

Epic & Kinetic Social Explains Why They Screwed Over Affiliates

Remember Epic Media Group and Don Mathis, the guys who just a few months ago, in my humble opinion, basically sabotaged their own company...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...