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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Twitter Has Tons of Fakes Too

A little over a week ago, the news of Facebook’s fake clicks shed a bit of light on their real situation, and after that...
Pesach Lattin -
Marketing Madness

(InfoGraphic) QR Codes Make a Comeback in Q2

To put it simply, QR codes have always been sort of like 3D films. At first they were exciting and no one had ever...
Pesach Lattin -
Marketing Madness

Google+ has been Abandoned

The facts about Google+ are oscillating quite a bit these days from good news to bad. Not long ago, there was nothing but good...
Pesach Lattin -
Marketing Madness

Facebook Throws A Huge Ad-Bone

There are many people that still are not to pleased or impressed with Facebook’s advertising efforts. Since they recently announced more mobile options, however,...
Pesach Lattin -
Marketing Madness

Does Facebook Mobile = Higher CTRs?

Not long ago, we all heard of Facebook’s big mobile ad launch, and advertisers were excited for yet another opportunity to advertise with the...
Pesach Lattin -
Marketing Madness

True.com Bankrupt and Owes $100M

Unfortunately more bad news that will affect affiliate networks and affiliates. Mega-advertiser True Beginnings aka True.com has filed chapter 11 Bankruptcy protection in Texas...
Pesach Lattin -
Marketing Madness

Small Business Suck At This

Facebook has, in the past proven to be a very valuable tool for consumer engagement as the platform is so easily functional and Facebook...
Pesach Lattin -
Marketing Madness

Wildfire: The Importance of Active Fans

In social media marketing, every fan or follower counts in some way or another. Each one counts as another step closer to successful marketing...
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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