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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Update: Android Will Be Okay After Apple’s Big Win

Yesterday, I wondered just how the lawsuit between Apple and Samsung would affect the mobile marketing community as well as the smartphone market. I...
Pesach Lattin -
Leaders

Five Huge Mistakes in Mobile Marketing

Murray Newlands interviews Alexander Tsatkin, also known as the "Angry Russian" about the Five biggest mistakes in mobile marketing that affiliates and marketers make....
Pesach Lattin -
Specials

Mobile Marketers: What Does Apple’s Lawsuit Win Mean?

Arguably the most important topic that anyone was talking about near the end of last week was the lawsuit between Apple and Samsung regarding...
Pesach Lattin -
Specials

Would People Pay to Remove Facebook Ads?

Social media marketing can be achieved on countless networks around the internet, but the networks that most marketers show interest in are Twitter and...
Pesach Lattin -
Marketing Madness

Google Display Ad Planner Could be Huge

There are many marketers that have always relied on DoubleClick AdPlanner to help them found out anything they need to know regarding analytics of...
Pesach Lattin -
Marketing Madness

YouTube Brings Pre-Roll Ads to Mobile

YouTube’s system of TrueView ads (skippable video advertisements that play before the video a user is trying to view) have worked quite well for...
Pesach Lattin -
Marketing Madness

Shopping Apps Could Be of Some Use

Advertisers are always looking for the next best website, search engine, or mobile app to advertise on. Of course, the big thing now is...
Pesach Lattin -
Specials

Pinterest Not Really a Success?

When I first checked out Pinterest and did some reading on how it could become a hot commodity in internet marketing, I was reasonably...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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