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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Facebook Gifts: Will It Improve Ad Targeting on Facebook?

People do not tend to use Facebook for anything other than what it was originally meant for, which is social networking. People visit the...

Pesach Lattin - 2012-09-30

Specials

The Must Watch Interview for Media Buyers

Andy Dhanik, the Client Services Director for engage:BDR talks to Murray Newlands about how affiliates and marketers can best use engage:BDR and what exactly...

Pesach Lattin - 2012-09-29

Marketing Madness

Groupon’s Carolyn Kmet Joins All Inclusive Marketing

Industry leader and frequent speaker Carolyn Kmet, best known her heading up of the Groupon Affiliate program has been retained as the Vice President...

Pesach Lattin - 2012-09-28

Marketing Madness

This Guy has Big Balls at Ad:tech

Don't know Darren Blatt? He's the guy who throws the Affiliate Ball party during Affiliate Summit that everyone is always talking about. Well, he's...

Pesach Lattin - 2012-09-27

Marketing Madness

Men Make Up Most of Mobile Commerce

In an article I wrote recently, I described some recent findings that showed that marketing to men on Facebook was a much cheaper practice,...

Pesach Lattin - 2012-09-26

Marketing Madness

Official Google Display Playbook for Affiliates

The main goal of this website is clear—to help performance marketers with the latest and best methods to get their jobs done correctly, as...

Pesach Lattin - 2012-09-26

Specials

Mobile Only Works If You Do This: Optimize Stupid!

For a long time now I, along with hundreds of other people, have been stressing the importance of the optimization of websites for mobile...

Pesach Lattin - 2012-09-26

Specials

Cheapest Way to Market on Facebook

Targeting consumers takes a lot of research and requires marketers to take a lot of different factors into consideration. This is well known as...

Pesach Lattin - 2012-09-26

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Pesach Lattin

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