Tuesday, June 17, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Are Sponsored Stories in Facebook Bad?

Facebook has got a pretty well formed method of advertising to their billions of active users. For a while now, there has been a...

Video Bad for Clicks but Great for Visitors?

Like most forms of digital marketing that exist today, the use of video marketing is still growing more and more each day. Marketers are...

Clicks are Up on Mobile!

There is one thing that all internet marketers are looking for or have looked for at some point during their careers, and that is...

How Email Marketing Works for Both Brands and Consumers

A new survey from Blue Kangaroo, a company that notifies consumers of deals and promotions from thousands of brands, gives some fantastic insight into...

Upgrade to Facebook Mobile Marketing; Targeting Based on Device

Everyone knows that the Facebook mobile app has been at the top of the list in every app market for a long time now....

Acquinity Shutting Down Email Submit Offers

Acquinity Interactive, has started calling partners telling them that they are immediately shutting down all “promotional” type offers, often called e-mail and zip submit...

Mobile Marketing’s Dirty Hidden Secret

Everyone is talking about the response rate on mobile, how its so huge, so target, how mobile advertising is already working so well. I’m...

SMBs Starting to Use Digital Channels

Small and medium businesses have always had a different way of marketing than the country’s larger businesses have, simply because of the huge differences...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...