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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Ad4Game Deploys Infobright for Metrics

ad: tech NY, NEW YORK (November 7, 2012) – Infobright today announced that Ad4Game, one of the Internet’s leading game advertising networks, has deployed Infobright Enterprise Edition (IEE) to support...
Pesach Lattin -
Marketing Madness

Instagram Moves to Web Profiles

It is always important to keep tabs on the web’s more prominent social networking platforms, and one of today’s biggest hits is Instagram. People...
Pesach Lattin -
Specials

Mobile In-Store Tools’ Functionality Makes All the Difference

A trend that has been seen quite frequently in recent months is the use of brands’ mobile technology by everyday consumers while they are...
Pesach Lattin -
Marketing Madness

Page Notifications Grow Audience Reach on Facebook

Facebook has the huge user base and constant traffic that marketers love to see when putting their faith into a social media network. Trusting...
Pesach Lattin -
Marketing Madness

eMarketer: Video Sharing Looks Good for 2012

Kind of a combination of two marketing tactics, video sharing can be an extremely important part of any digital marketers entire campaign. Video ads...
Pesach Lattin -
Marketing Madness

Affiliate Marketers will Vote Romney

According to a survey done by Performance Marketing Insider it seems that marketers are overwhelmingly going to vote for Mitt Romney for President. The...
Pesach Lattin -
Marketing Madness

Should ad:tech NYC be canceled?

Despite this week ad:tech officials telling people that they were planning to go on with the show, insiders have told PMI that they are...
Pesach Lattin -
Marketing Madness

Google $100 Million Per Day in Advertising

Another interesting infographic was released today, revealing just how powerful Google has become in the digital marketing realm of the web. The information in...
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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Streaming’s Big Lie: The Future of TV Is Already Broke

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Lawyers Run The World

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A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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