Saturday, July 12, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What is Twitter’s Impact on Online Shopping Decisions?

Twitter may not be as popularly used as Facebook is, but it is still among the top networks in social media marketing. As one...

Guess What? 70% of Facebook Pages Dead

Facebook Pages, being as popular as they have become today, get a great amount attention from digital marketers and marketing researchers alike. For many...

Content Marketers Face Serious Issues

It appears that content marketing has been growing rapidly in popularity, especially in business to business marketing. It has become one of the more...

Skype’s Overhaul for Windows 8, Betting on Mobile

Although smartphones have become a necessity in today’s digital world, we all know that cell phones are not the only tool that people are...

ADTECH NYC 2012 Party Official Video Released

Here it is, the official AD:TECH CPAWAY, ADKNOWLEDGE and CLICKBOOTH party video. Of course, brought to you by those great guys and the Performance...

Google Holiday Improvements for Marketers: What you Need to Know for the Season

As you can tell by the absence of leaves on the trees, autumn is coming to an end, and that means that the holidays...

Google’s New 300×600 Ad Size, Another Step Forward

As is common knowledge with digital marketers, Google does everything it can to keep its spot at the top, in the minds of its...

Tablet Optimization Will Make For Better Results

Every now and again, there is a lot of talk about mobile optimization and its benefits. Optimizing for mobile is important, and there are...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...