Sunday, July 13, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Google Chairman Eric Schmidt Says Android is Definitely King in Smartphone Market

There has been a lot of questioning about who is really the King in the battle between Apple and Android as of right now....

Twitter Adds New Search Options for Marketers to Keep Up With Social Trends

In order to create a better marketing experience back in April 2010, Twitter released the first version of Promoted Tweets within their search function,...

Epic Kinetic Social Refuses to Pay Settlement Payment Plan

Epic (fka Azoogle aka TrafficMarketplace aka Kinetic Social) is the gift that keeps on giving for some of the most interesting, albeit somewhat depressing...

A Page for Recommended Pages on Facebook Will Bring More Likes for Brands

Facebook does a lot for its marketing customers, allowing brands and businesses many resources to let them advertise to a huge group of people...

RevMob = Highest CPMs in Industry

RevMob has announced it is expanding its mobile advertising service and bringing it to the United States. With this move, companies interested in advertising will...

Google+ Rolls out “Communities”

Google+ is the network that everyone is saying has died, and has become a ghost town of people that were interested for a day...

New YouTube Opportunity: Linking Outside of YouTube Again!

The innovation of today’s current, most popular advertising methods is what keeps the marketing industry running smoothly. Marketers constantly look for new ways to...

Mobile Still Has a Ways to Go Before Being on Top

Display advertising this year has become an even larger hit than it was in 2011, and because mobile has been increasing quickly in recent...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...