Wednesday, July 16, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Foursquare Gives Businesses More User Info

Many marketers and businesses jump at the opportunity to work with a heavily location-based service, with a user base that is really quite high....

Facebook Battling PR Issues Left and Right

By now, everyone has heard about Instagram’s issues with PR, and the amount of user outbreak that the company’s privacy policy changes caused. Instagram...

Mobile Marketing Huge for 2013

In marketing, the here and now is usually not the major concern of the marketer, but rather the future presents itself as the most...

App Downloads on the Rise

With 2012’s recent end, reports are being released left and right, focused on looking back at the results from the year that has passed...

Why Facebook Mobile Rocks

If it has not become clear already, mobile and social marketing have become the absolute most desired platforms to use for advertising. The recently...

Is Google Lying about FTC Case?

With Google being such a huge name in digital marketing and having such a huge impact on the way internet users browse the web,...

What Video Marketers Can Expect for 2013

With 2013 just beginning, it is time to see just what people think will happen in marketing during the coming 12 months. The predictions...

Netflix Gets Congress to Let Them Share User Video History

With the use of targeting as a primary marketing tool increasing all the time, the obtaining of information that can be used for this...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...