Thursday, July 24, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Infographic: What You Should Be Doing on Twitter

When talking about marketing, any time that anybody says social media, the first thing that comes to mind is Facebook. This is certainly the...

B2Bs See Email as the Way to Go

With so many digital marketing tools becoming available to the marketing public, it often becomes difficult to figure out which is the best option....

YouTube OneChannel: A Better Look and More Options for Users

Recently, Facebook gave Facebook users and Facebook marketers something to wonder about, announcing their new big News Feed redesign. For some time this redesign...

FTC Text Message Spammer Summary

When it comes to advertising through the use of text messages, things can go either very smoothly or they can get very aggravating. There...

Mobile Deals Have the Collegiate Community Excited

Even though college students may not like receiving advertisements on their mobile devices, there is no doubt that they are heavy mobile users. A...

Tumblr Bringing Ads to Mobile App

By now, all websites that fall under the social media category have caught up with the demand for social media marketing. All of these...

Generate Huge ROI from Content

Since the very dawn of digital marketing, the amount of options advertisers have had for reaching the online public has been in a constant...

Facebook New Redesign Again?

On and off in the span of 2006 to 2009, Facebook redesigned their webpage what seemed like way too many times. In fact, back...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...