Monday, August 4, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Huge Changes in Advertising Server Technology Create Amazing Growth

Ted Dhanik, the Co-Founder of Engage:BDR sits down with technology expert and CTO of Engage:BDR, Ken Kwan about the development of their company. This...

Facebook Eases Restrictions on Cover Photo Marketing

Up until March of 2013 the guidelines governing a cover photo on Facebook were very limiting when it came to using them for marketing. ...

Content Creation #1 Hurdle to Successful Email Marketing

Email marketing has long been one of the most effective ways to drive conversions and build customer loyalty.  It is an essential tool during...

Another New Bing Feature for Internet Marketers

In Bing’s ongoing push for market share they have announced another new feature for website owners looking to optimize the traffic they get from...

Great New Bing Image Search for Marketers

Marketers should attention to this: Bing has announced another new feature to their search engine, this time focusing specifically on their image searches.  In...

What is Being Successful? How do you Become Successful?

I’ve done a lot soul searching lately: people in my life, and people outside my life have questioned my level of success. Unfortunately someone...

Organic Traffic Dominates for B2C

A new report released from Custora has found some interesting facts about what types of customers lead to the highest number of sales for...

Proper External Linking Tips from Google

In a recent video with Google’s head of search engine spam, Matt Cutts, he started off talking about the importance of links in white...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...