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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Google SERPs Dominated by Ads & Other Google Properties

Google claims that their goal when generating search results is to provide users with the best possible experience.  Most people accept that the advertisements...
Pesach Lattin -
Marketing Madness

Matt Cutts to SEOs: Create Something worth Talking About

Google’s head of search spam, Matt Cutts, is talking again about what people need to do to find their sites in the top spots...
Pesach Lattin -
Marketing Madness

Yelp Adding Wordmap to Improve Local Search

While the popular online review site has been helping people find excellent restaurants, supermarkets, museums and much more for quite some time, they want...
Pesach Lattin -
Marketing Madness

Facebook Attacking Search Market with new Graph Search Function

Facebook’s latest tool, the Facebook Graph Search, has apparently passed the initial beta launch and will now be rolling out to all Facebook users...
Pesach Lattin -
Marketing Madness

Matt Cutts: The Death of Keywords

As a greater percentage of web searches are performed on mobile devices, and even desktops are beginning to adopt voice search features it is...
Pesach Lattin -
Marketing Madness

MobAff Gone, Becoming MediaWhiz Mobile!

Wow, amazing news from Matomy Media and MediaWhiz, showing how strong the mobile space is. Relative new started MobOff, owned by the Angry Russian Alexander...
Pesach Lattin -
Marketing Madness

Yahoo! Purchased Mobile App Qwiki

In another move to strengthen their mobile presence, Yahoo! purchased an iPhone application known as Qwiki late last week.  The application makes it quick...
Pesach Lattin -
Specials

Getting Any Holiday Marketing Right

When developing a strategy for which keywords to attempt to rank for it is always smart to have a list of high quality, “ever-green”...
Pesach Lattin -
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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