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MobAff Gone, Becoming MediaWhiz Mobile!

Wow, amazing news from Matomy Media and MediaWhiz, showing how strong the mobile space is. Relative new started MobOff, owned by the Angry Russian Alexander Tsatkin, has been sold to Matomy Media — which will be in turn, making it part of the MediaWhiz group. This shows that Matomy Media is doubling down on MediaWhiz, knowing that its a great player in the space and making huge strategic decisions. Matomy is still buying companies I am told, and more importantly, will be taking over much of the space.

NEW YORK and TEL AVIV (July 9, 2013) — Global performance marketing company Matomy Media Group today announced the acquisition of Fort Myers, Fla.-based mobile affiliate network MobAff. MobAff will be integrated within MediaWhiz, a leading North American performance marketing agency acquired by MATOMY earlier this year. The acquisition of MobAff will bolster MediaWhiz’s burgeoning mobile performance marketing practice, which launched in March 2013.

As part of the acquisition, MobAff founder Alexander Tsatkin, along with other members of the company, will relocate to MediaWhiz’s New York City headquarters. MobAff’s proprietary mobile marketing technology will be integrated into MediaWhiz’s award-winning affiliate network.

“MobAff’s mobile optimization technology and strong expertise in mobile affiliate marketing will be a huge asset to MediaWhiz’s growing mobile performance marketing practice,” said Ofer Druker, CEO of Matomy Media Group. “We are impressed by MobAff’s strong presence with advertisers and affiliates, as well as the technological solutions it has developed. I am confident that this acquisition will benefit the MATOMY and MediaWhiz customer bases, offering our advertisers and affiliates cutting-edge technologies — alongside other performance marketing products we have developed — as well as greater audience reach and effective results in their mobile advertising campaigns.”

Founded in 2011, MobAff works with leading advertisers and affiliate networks in the United States and internationally to help them efficiently generate and deliver leads and acquire customers. The company offers mobile cost-per-action and cost-per-lead (CPA and CPL) marketing services in display, push, search, click-to-call and more.

“Joining MediaWhiz is a great opportunity for us to work with an industry leader in performance and affiliate marketing,” said MobAff founder Tsatkin. “We look forward to collaborating with our MediaWhiz and MATOMY colleagues to help affiliates and advertisers optimize their mobile lead generation and customer acquisition campaigns.”

“We’re thrilled to bring the MobAff team’s mobile performance marketing expertise and technology into MediaWhiz,” said MediaWhiz CEO Hakan Lindskog. “Mobile is the future of performance marketing, and our acquisition of MobAff puts us on track to becoming the industry leader in delivering high-value mobile customer acquisition and traffic monetization solutions for advertisers and affiliates.”

With 7 branches worldwide and more than 250 employees, Matomy Media Group serves 40 billion impressions per month for 500 of the world’s leading advertisers across 7,000 publishers in 85 countries, and enables optimizing campaigns across all digital media to ensure cost-effective, controlled and high-quality results.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.


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