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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Google Finally Gives Guidance on Authorship

The authorship tag, which has been pushed by Google for several months now, and while many sites and content creators are using it, there...
Pesach Lattin -
Marketing Madness

Yahoo Beats Google for First Time?

Bragging rights for the company which gets the most US Internet traffic have been ripped away from Google for the first time since 20011. ...
Pesach Lattin -
Marketing Madness

Groupon Launches Affiliate Network

Groupon is jumping globally into the affiliate marketing world with the launch of the Groupon Partner Network (GPN), which is their proprietary local e-commerce...
Pesach Lattin -
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July Search Stats: Google Up, Bing Holds Steady

Google expands their lead as the top US search engine for the month of July, 2013, taking up 67% of all searches.  This is...
Pesach Lattin -
Marketing Madness

Facebook Purchases Mobile Technologies

Facebook announced yesterday that they are acquiring a mobile app maker, “Mobile Technologies.”  The primary app which Facebook is undoubtedly looking to use is...
Pesach Lattin -
Lawyers Run The World

Legal Issues for HTTP?

A recently launched campaign by the Open Rights Group requesting that a new HTTP 400 range status code be created is starting to gain...
Pesach Lattin -
Lawyers Run The World

Google to UK: Screw Your Laws!

Google was forced to pay $22.5 Million to settle a case against the US FTC concerning the cookie-privacy settings, which were circumvented in the...
Pesach Lattin -
Lawyers Run The World

PPV Networks Cost $180M in Fraud

Pay-Per-View ad networks have long been known to provide marketers with huge amounts of traffic without costing much.  Of course, the down side is...
Pesach Lattin -
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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