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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

New AdWords Feature Allows Tracking of Offline Sales

AdWords has long been used for generating leads which translate into offline sales, but it has been difficult to track the success of these...
Pesach Lattin -
Marketing Madness

Juvenile Boobies get Banned on Facebook

As most marketers already know, Facebook has a system which automatically bans advertisements if they contain certain blacklisted words.  If, for example, you attempt...
Pesach Lattin -
Lawyers Run The World

42% of Governmental Data Requests from US

Yahoo! has become the latest in a growing list of Internet companies which are issuing transparency reports to show the number and type of...
Pesach Lattin -
Leaders

Interview: 7Search Pushes Traffic

Jennifer Selleck speaks briefly with Charles Meyer of 7Search, an alternative PPC traffic source that has been around since 1999. According to Charles, a...
Pesach Lattin -
Marketing Madness

Yahoo CEO to be Featured Speaker at IAB MIXX Conference & Expo

The annual IAB MIXX conference & expo has just confirmed the addition of Marissa Mayer as a featured speaker.  Mayer, who is President &...
Pesach Lattin -
Marketing Madness

State Sponsored Cyber-Attacks on Industry Expected to Grow

In a recent survey of almost 200 security professionals at the recent Black Hat 2013 found that companies of all types are already at...
Pesach Lattin -
Marketing Madness

New Yahoo! Logo Finally Announced

Tonight, the millions of users across dozens of Yahoo! properties will see something a little different.  The new official logo will be rolling out...
Pesach Lattin -
Marketing Madness

Galaxy Gear from Samsung Announced – iWatch to follow?

Samsung has officially announced their line of wearable gadgets, including the Galaxy Gear smartwatch.  The announcement came at the IFA conference in Berlin, along...
Pesach Lattin -
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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