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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Affinity Takes Major Step to Combat Ad Fraud

Affinity.com, which is a world-wide leader in contextual ad networking with over 60 Billion impressions globally being served each month across its network has...
Pesach Lattin -
Lawyers Run The World

FTC & DOJ To Split $13.62 Million in Funds Seized from Online Poker Sites

Anyone who has participated in, or had any dealings with online poker sites such as PokerStars and Full Tilt will remember “Black Friday” in...
Pesach Lattin -
Marketing Madness

Online Ads to Be Screwed by Google?

Google recently announced that they were looking into the option of discontinuing the use of third-party cookies for tracking browsing habits.  In their place,...
Pesach Lattin -
Marketing Madness

The Death of Keyword Data?

Many marketers who rely on search engines for traffic woke up from pleasant dreams, only to find themselves in the middle of a nightmare. ...
Pesach Lattin -
Marketing Madness

Click to Call Works Best

Everyone knows that having a mobile website is essential to the success of just about any type of business.  What many may be missing...
Pesach Lattin -
Lawyers Run The World

Fake Reviews Result in Fines for SEO Companies

The NY Attorney General has settled with 19 SEO companies & small businesses which have agreed to pay more than $350,000 in combined fines. ...
Pesach Lattin -
Marketing Madness

Affiliate Summit and Air to be Free For Some

Affiliate Summit, the premier affiliate marketing convention and tradeshow, has launched a promotion to see whether a member of the Affiliate Summit community is...
Pesach Lattin -
Specials

(VIDEO) How to Improve PPC Campaigns

Jennifer Selleck introduces some simple methods to start Pay Per Click Campaigns (PPC). Paid advertising is one of the most effective ways to get...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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