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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

The Man, The Myth, The Merkle: Matt Naeger Talks CX Management Trends

Ladies and gentlemen, let me introduce you to Matt Naeger - the man, the myth, the legend. Matt is a seasoned marketing...

Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost 30 years of experience under her belt. As the Chief...

Tal Klein: The Wizard of Digital Engagement

In the age of digital marketing, it's essential for brands to be able to connect with their customers in a meaningful way....

Lights, Camera, Action: A New Dawn Breaks for TV Advertising!

In this golden age of television, we are witnessing a dramatic resurgence in ad spend on the once-forgotten big screen. With a...

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee brand is not just looking back on a storied history...

Glossier’s Glam Squad: Meet the All-Women Exec Team Revamping the Beauty Brand

Glossier, the beauty brand known for its millennial and Gen Z appeal, is entering a new era of revitalization as it welcomes...

Is Netflix Dropping Microsoft Advertising?

In July 2022, Netflix announced a partnership with Microsoft that was expected to generate billions in advertising revenue for the streaming giant....

From Couch Potatoes to Conversions: The Power of CTV Advertising

Connected TV (CTV) and over-the-top TV (OTT) advertising have taken the marketing world by storm, providing brands with a powerful new tool...

Must read

Diversifying Media Mixes: A Surprising Solution to Data Acquisition

As the world becomes increasingly digital, businesses...

Impact.com Hires Talent-Whisperer Michelle Denman as CPO

Impact.com, the world's leading partnership management platform,...

Tal Klein: The Wizard of Digital Engagement

In the age of digital marketing, it's...