Sunday, December 10, 2023

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Stream Wars: The Rise of the New TV Rating Jedi

Everyone knows that streaming giants are rewriting the rules of television and digital advertising and beacuse of this we are witnessing a monumental shift....

The AdTech Forecast for 2024: Trends You Can’t Afford to Miss

As we approach 2024, the global advertising market is on the brink of surpassing the $1 trillion mark, marking a new era in the...

Line Crossed: The Unforgivable Antisemitism of Elon Musk

The specter of history looms large as we examine Musk's words. In 2018, the Pittsburgh synagogue massacre, the deadliest anti-Semitic attack on American soil,...

No More Creepy Ads: The Rise of Contextual Targeting

In the ever-shifting, often bewildering universe of digital advertising, marketers are forever on the prowl for the latest tricks to mesmerize their audience...

Adtech’s New Golden Rule: He Who Holds the First-Party Data Makes the Rules

Within the intricate tapestry of the adtech realm, a narrative unfolds—one where first-party data isn't just a commodity but a covenant between the consumer...

Home is Where the Work is: The Digital Voice™ Rewrites the Remote Rulebook

In the realm of public relation agencies, where the glitz of campaigns often outshines the nitty-gritty of human resource metrics, a surprising champion has...

The Digital Alchemy: Ad Tech Curation in the Age of Audience Gold Rush

In the grand, flamboyant circus of digital marketing, where every marketer is a tightrope walker and every campaign a daring high-wire act, ad tech...

Gram Glam: Unpacking Instagram’s Shopping Bag of Tricks

In the vast, variegated vista of the modern internet, Instagram has slyly sidestepped into a role it was once only flirting with: the cyber...

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The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

FreeWheel, a global technology platform for the television advertising...

The CMO Who Cashed Out: Brinson Silver’s Downfall

In the shadow of Hollywood's glittering facade, the saga...

OOH La La: The Transformation of Outdoor Ads from Simple to Smart

In the labyrinth of advertising history, Out-of-Home (OOH) advertising...

The AdTech Forecast for 2024: Trends You Can’t Afford to Miss

As we approach 2024, the global advertising market is...

Line Crossed: The Unforgivable Antisemitism of Elon Musk

The specter of history looms large as we examine...

Home is Where the Work is: The Digital Voice™ Rewrites the Remote Rulebook

In the realm of public relation agencies, where the...

The Digital Alchemy: Ad Tech Curation in the Age of Audience Gold Rush

In the grand, flamboyant circus of digital marketing, where...