Most recent articles by:

Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Hiring & Management

The Man, The Myth, The Merkle: Matt Naeger Talks CX Management Trends

Ladies and gentlemen, let me introduce you to Matt Naeger - the man, the myth, the legend. Matt is a seasoned marketing...

Pesach Lattin - 2023-03-19 0

Hiring & Management

Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost 30 years of experience under her belt. As the Chief...

Pesach Lattin - 2023-03-19 0

Leaders

Tal Klein: The Wizard of Digital Engagement

In the age of digital marketing, it's essential for brands to be able to connect with their customers in a meaningful way....

Pesach Lattin - 2023-03-17 0

CTV/OTT Streaming

Lights, Camera, Action: A New Dawn Breaks for TV Advertising!

In this golden age of television, we are witnessing a dramatic resurgence in ad spend on the once-forgotten big screen. With a...

Pesach Lattin - 2023-03-17 0

Hiring & Management

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee brand is not just looking back on a storied history...

Pesach Lattin - 2023-03-17 0

Hiring & Management

Glossier’s Glam Squad: Meet the All-Women Exec Team Revamping the Beauty Brand

Glossier, the beauty brand known for its millennial and Gen Z appeal, is entering a new era of revitalization as it welcomes...

Pesach Lattin - 2023-03-17 0

CTV/OTT Streaming

Is Netflix Dropping Microsoft Advertising?

In July 2022, Netflix announced a partnership with Microsoft that was expected to generate billions in advertising revenue for the streaming giant....

Pesach Lattin - 2023-03-17 0

CTV/OTT Streaming

From Couch Potatoes to Conversions: The Power of CTV Advertising

Connected TV (CTV) and over-the-top TV (OTT) advertising have taken the marketing world by storm, providing brands with a powerful new tool...

Pesach Lattin - 2023-03-17 0

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Must read

Artificial IntelligencePesach Lattin - 2023-03-240

Pesach Lattin

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Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Diversifying Media Mixes: A Surprising Solution to Data Acquisition

Impact.com Hires Talent-Whisperer Michelle Denman as CPO

The Morgan Mindset: Navigating the Complex World of Advertising

The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Tal Klein: The Wizard of Digital Engagement

Glossier’s Glam Squad: Meet the All-Women Exec Team Revamping the Beauty Brand

Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising

ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

The Morgan Mindset: Navigating the Complex World of Advertising

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Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

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