Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
- Advertisement -

We Must Embrace Attention as the Standard

The world has changed a lot since the dawn of digital advertising. When we started using digital measurement, it...

TripAdvisor Hires John Boris as CMO

After a four year hiatus, with no CMO, TripAdvisor has taken the plunge and hired an industry leader in John Boris.

Nelly Kennedy Snatched from Google to be CMO of Volkswagen.

Nelly Kennedy, Google's Senior Global Brand Marketing Director and digital marketing expert, is coming on board as the new Chief Marketing Officer...

Megan McDonagh Hired as CMO of Amperity

Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today announced the hiring of Megan McDonagh as chief marketing officer.

How Pay-Per-Call is Like the Walking Dead

I want to sometimes introduce technologies that many CMOs and marketers may not know or use in their advertising mix. I've found...

Kate Jhaveri has joined TikTok as its new global head of marketing.

The newest member of the TikTok team is a veteran of the tech world with a lot to prove.

Inside the FAST Industry

The growth of FAST has been staggering.  It's hard to get a sense of how FAST services are really doing by their...

Elizabeth Ahern Hired as Chamberlin Coffee’s New Chief Marketing Officer

Chamberlain Coffee is a multichannel brand that is going through a transformation. To do so, they have hired Liz...

Must read

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their...
- Advertisement -