Thursday, March 28, 2024

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Michael Marchese

Michael Marchese is the founder and CEO of Tempesta Media, an original content creation, monetization, and syndication provider. Michael has over 15 years of industry experience. He has served in senior management or board member capacities for companies including Leapfrog Online, WebSideStory, JWT Specialized Communications, and OCC.

How Will The Expansion of the Domain Name World Affect Advertisers and Affiliates?

On Thursday, ICANN, the Internet Corporation for Assigned Names and Numbers, plans to open the floodgates to an entirely new world of new domain...

Affiliates Adapt to Mobile Advertising Demands

According to the Ofcom International Communications Report for 2011, 41% of Internet users access the Internet, via mobile phone. The percentage has nearly tripled...

New Bill Threat to Online Marketers

Congress is at it, again. The House Judiciary Committee is currently meeting to decide what the next steps are for SOPA. As an affiliate...

New Google Affiliate API Released

Google just released an API for its affiliate network program. Using the new API, both publishers and advertisers will be able to automate different,...

Affiliates May Be Screwed by Marketplace Fairness

Recently, a bill was introduced in the senate called the “Marketplace Fairness Act”, or S.1832. At its most basic level, the bill would require...

Ad Exchanges Will Kill Affiliates?

Ad exchanges are gaining significant traction in online advertising.  Do they pose a real and present danger to affiliate marketers? Ad Exchanges Defined As Wikipedia defines...

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AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles

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Clicks, Codes, and Conquests: The Mike Seiman Blueprint for Digital Victory

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From Mad Men to Sad Men: The Decline of Creative Courage

Creativity in marketing: that elusive muse that once danced...

Garbage In, Garbage Out: The Sticky Web of MFA Sites and How to Escape It

Ah, let's delve deeper, shall we, into this digital...

How Fred Godfrey is Making Ad Breaks the New Happy Hour

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AdTech’s Virtuous Crusader: Drew Stein’s Audigent Revolution

So, ad tech often feels like a byzantine maze...

Apple Gets a $2 Billion Wake-Up Call: Pocket Change or Reality Check?

Oh, look at Apple, stumbling into a bit of...