Ezepo, an innovative solution for email suppression compliance is excited to announce that Rapid Response Marketing, LLC, a leader in the lead generation industry for more than 14 years is utilizing Ezepo as their new suppression compliance solution.

The switch to Ezepo by Rapid Response Marketing marks a pivotal choice towards choosing compliance software that fully manages consumer unsubscribe requests from start to finish. The ability for brand protection, scalability, and ease of use were selling points to Rapid Response Marketing. “Making the move to Ezepo was a no brainer as our experience with Laura and her team has been nothing short of fantastic,” said Kevin De Vincenzi, CEO of Rapid Response Marketing. “If you are looking for a good solution to properly manage your suppression files look no further.” Ezepo will be working with all Rapid Response Marketing, LLC divisions, including Rapid Response Online, XY7, XY7elite, buymyvalue.com, and freshleadsdirect.

“We are absolutely thrilled to welcome Rapid Response Marketing and their entire team to Ezepo.” said Laura Belzer, Founder and CEO of Ezepo. “Kevin has built a powerful organization with integrity, and is a respected member of the online marketing industry. Rapid Response Marketing, LLC is a great addition to our growing list of clients.”

About Ezepo

Ezepo is a SaaS company that uses state-of-the-art technology to manage suppression lists and unsubscribe requests. Ezepo is used by organizations that send commercial email messages such as online advertisers, lead-generation firms, email marketers, advertising agencies, marketing firms and corporations worldwide, to maintain compliance with Federal and State regulations such as the CAN-SPAM Act of 2003. Ezepo is founded by industry pros with more than ten years of online marketing experience to provide a smarter solution for suppression compliance. For more information, visit http://www.ezepo.com or call 510.619.4745.

About Rapid Response Marketing, LLC

Rapid Response Marketing, LLC has led the performance-based marketing industry since entering the market over 14 years ago. With a proven track record of providing our publishers the highest and fastest payouts, exclusive deals, and 24/7 support, Rapid Response Marketing, LLC offers performance-based lead generation and advertising in seven different media verticals. For more information, visit http://www.rapidresponseonline.com.

Impact Radius Partners with CPA Detective to Offer Next Generation Fraud Detection Technology

Advertisers, agencies, and online retailers can now obtain a snapshot of their online click, lead, or sale quality and proactively manage the risks associated with their media buys.

The partnership will allow Impact Radius clients to leverage CPA Detective’s powerful fraud detection tools like adaptive device fingerprinting, proxy unmasking, and “big data” analysis to eradicate fraud from their online campaigns.

By optimizing the quality of traffic on the source level, companies are able to extend their marketing budgets and have greater confidence in choosing new media partners.

Online fraud is responsible for many of the inefficiencies within the online marketing world. Fraudulent transactions, which can constitute up to 30% of the traffic for an advertiser, lower the overall ROI for each marketing dollar spent on online media. By eradicating the sources of fraud, companies can recover their marketing dollars and confidently expand into new marketing channels they had previously avoided.

“CPA Detective makes it easy to build trusted relationships online,” says David Sendroff, President of the company. ”No more surprises when an affiliate’s quality is not on par with expectations. With the largest fraud database comprised of private proxies, high-risk ISP’s, botnets, and compromised computers, CPA Detective is able to tell you immediately when an affiliate, sub affiliate, or even referring domain is sending fraud.”

“We have chosen to partner with CPA Detective because they provide the most advanced technology, which offers the highest detection rates in the industry and a great support team,” says Per Pettersen, CEO of Impact Radius. “This partnership comes naturally as both companies are at the forefront of innovation within the performance marketing space.”

About Impact Radius

Founded in 2008, Impact Radius provides marketing technology solutions to results-driven companies. It delivers a fully-integrated suite of marketing technology products including easy-to-use and flexible tag management, multi-channel media tracking, call tracking, mobile tracking, conversion attribution, and advanced partner management. To learn more about Impact Radius please visit http://www.impactradius.com. For all media inquiries, please contact pr(at)impactradius(dot)com.

About CPA Detective

CPA Detective is the premier fraud detection solution for the performance marketing industry. Proven to increase marketing ROI and maximize campaign efficiency, CPA Detective is used by the most sophisticated marketers across all verticals. CPA Detective allows companies to make intelligent media buying decisions by leveraging predictive scoring algorithms, smart device fingerprinting, and an industry-wide Fraud Intelligence Database to provide greater transparency into the quality of each conversion and the overall traffic source. Learn more at http://www.cpadetective.com or call 877 449 1854.

Social marketing has, since its beginnings, been integrated with most forms of digital marketing that is currently used. Included in this integration is video marketing, as the sharing of videos has become a crucial aspect in gaining views and ultimately site traffic or purchases. The social act of sharing is usually not in the hands of the marketer, but of course there is much that can be done to encourage internet users to do so. Now, it appears that marketers have been doing just that, and it is especially true for mobile video. Mobile video sharing is up, and it is up by quite a bit.

According to eMarketer and the IAB, a majority of those who view videos on mobile devices are inclined to then share the videos that they have viewed. In the IAB’s survey of 200 mobile video viewers, about 92% said that they do indeed share video content with other internet users, which of course only leaves 8% of mobile video viewers that never share video content.

Of these 92% of mobile video viewers that also share video content, 56% stated that their most used method for sharing this video content was through Facebook posts, or other social media. Then, 44% said that the most popular method was to simply show others video on their own devices. After that, 37% stated that sending a video through a text message was a favorite way to share. For email sharing, about 33% said that they like to share video in this way.

What surprised me is that only 30% of video sharers said that they preferred to share video via YouTube, being that it is the most popular video streaming website on the web. However, what is possibly more surprising is that even with the immense traffic and popularity of Twitter, only 12% of video sharers preferred a Tweet as a sharing method.

Even more good news; these video sharers are sharing video content quite frequently. With 16% who share on a daily basis, another 33% who share video on a weekly basis, and another 16% who do so monthly, that makes up close to two thirds of video content sharers that are sharing videos with others on the web at least monthly.

In their article, eMarketer details which types of videos are seeing the most shares, and which are not.

“The most commonly shared type of mobile video, unsurprisingly, is the kind of short and funny clip designed to be passed around—66% of respondents said they shared videos of this type, followed by music videos (52%) and movie trailers (35%). Personal content also had a sizeable role to play in users’ sharing habits—31% said they share content created by themselves or someone known to them. Among the least popular items to share were longer, more complex pieces such as movies and TV shows, suggesting that mobile sharing, like mobile viewing, still skews toward bite-sized content.”

As if anyone needs assurance that mobile is hitting hard and becoming an enormous asset in the marketing world, Facebook’s most recent numbers prove that fact to be absolutely true. Facebook’s mobile app has been the talk of the town recently, and a constant increase in the performance of this mobile platform is expected by most. With the recent end of another year’s final quarter upon us, we can now take a closer look at the most up-to-date numbers regarding the social giant’s mesh into the mobile marketing world. The numbers now come from Kenshoo, a widely popular search and social marketing platform, and they tell Facebook and mobile marketers that things are looking up.

There are some analysts that are estimating Facebook’s total revenues for Q4 will reach upwards of $1.5 billion. Kenshoo tells us that, of this $1.5 billion total revenue, around 20.3% will have come from the company’s mobile platform. The company states that a fifth of the ad dollars spent on Facebook marketing are being delivered on mobile devices.

The company’s findings also explain that “Facebook ads carry a 70% premium on mobile.” For desktop Facebook advertising, the cost-per-click was measured at $0.81, while on mobile, the cost-per-click is $1.38.

As for how the mobile ad spend is being distributed, Kenshoo breaks the distribution into two categories; tablets and smartphones. For tablets, the bulk of Facebook marketing ad spend went to Apple iOS, with a 97% to 3% split. However, for smartphones, the split was 29% to 71%, with Google Android being the heavy hitter.

Kenshoo explains,

“This research reflects a representative sample of global advertisers using Kenshoo Social to manage Facebook advertising campaigns tracking impressions, clicks, and conversions.The data set covers more than 2 million Facebook ad clicks and conversions delivered in November and December of 2012 across a wide range of verticals including retail, financial services, software, games, entertainment, and travel. Mobile metrics are inclusive of phones and tablets.”

Kenshoo sees big things for the future of Facebook mobile, and the CMO of the company explains his feelings on how Facebook mobile will perform in the future.

“The world’s top brands have embraced Facebook mobile advertising and we expect the channel to become increasingly competitive as new devices, like those on display at the Consumer Electronics Show this week, deliver enhanced interactive experiences. Leveraging Kenshoo Social’s advanced workflow tools, marketers can cater to the specific mindsets of people using Facebook on desktop computers, tablets and phones by creating targeted campaigns. From there, Kenshoo Social can help effectively monitor brand performance and quickly optimize campaigns based on variances between different device types and operating systems.”

For countless digital marketers, Facebook mobile has become a tool at their disposal, a place to see great results for relatively low costs. The social media giant excited the world when they started innovating with marketing on their desktop platform, and now they are doing the same with mobile. Therefore, one can always expect similar success.

TEL-AVIV and NEW YORK (January 7, 2013) — Matomy Media Group announces the acquisition of MediaWhiz, an award-winning, full-service integrated digital media agency. This acquisition follows Matomy’s 2011 investment in Adperio and is part of the company’s expansion strategy in the United States.

Investment bank Q Advisors managed the transaction.

With this acquisition Matomy becomes the most significant performance group operating globally. Hakan Lindskog, former CEO of Neverblue, has been named CEO of MediaWhiz.

Matomy is a global, performance-based company specializing in driving marketing results across a variety of media channels: affiliate marketing, display, mobile, search and virtual currency, serving 500 of the world’s leading advertisers across 7,000 publishers in 85 countries.

“After realizing the strong synergy in our operation, we decided this acquisition will serve our strategic vision of one, cross-media global performance platform,” said Ofer Druker, CEO of Matomy Media Group. “We are impressed by MediaWhiz’s strong presence with advertisers and agencies and its recognized positive reputation in the market place. I am confident that this acquisition will benefit both of our customer bases with more audience reach, engaging media channels, cutting-edge tracking technologies and, most importantly, effective results in their online advertising campaigns.”

MediaWhiz’s success in the online performance marketing and digital media space is well recognized. It ranks as the No. 2 cost-per-acquisition network by mThink / Revenue Performance magazine. The 2012 Advertising Age Agency Report ranked MediaWhiz as the No. 11 search marketing agency and the No. 21 digital-agency network in the U.S.

MediaWhiz combines expertise in all forms of online marketing (affiliate, search, social media, display, email, and data acquisition) with proprietary delivery and analytic technologies to drive greater effectiveness and efficiency for a broad range of leading advertisers.

“MediaWhiz has a fantastic client and publisher base,” said Lindskog, CEO of MediaWhiz. “Now with access to Matomy’s international reach in display advertising, mobile marketing and search traffic, we will work hard to continue to deliver industry-leading ROI and service to our clients and partners.”

Commenting on the acquisition, Tom Lanzetta, chief operating and financial officer of MediaWhiz, said: “Matomy brings strong media buying alongside a global presence and experience as a performance company. We are confident that we will be able to leverage that to offer a stronger value proposition to our existing customer base.”

About MediaWhiz

MediaWhiz is a leading integrated digital media agency that helps brands engage, acquire and retain customers more profitably through the combination of performance marketing capabilities, proprietary technology and digital-media expertise. Practice areas include: affiliate marketing, search, social media, display advertising, email and data acquisition.

For more information, visit www.MediaWhiz.com and follow MediaWhiz on Twitter at @MediaWhizLLC.

About Matomy Media Group
Matomy Media Group challenges the marketing functional silos status quo and enables advertisers and agencies to manage and optimize performance-based campaign driven by user engagement opportunities. Working globally across web, social media and mobile platforms, the Matomy Media Group offers brand and direct response advertisers as well as agencies a range of opportunities including a performance-based affiliate management platform and network, display and video advertising, search marketing, reward advertising and mobile advertising.

Let’s face it, there are very few parties that live up to the hype everytime. But there is always this one, for sure, Vegas lock. Bet on the Affiliate Ball!

There are many in this industry who have said that the last years Affiliate Ball with Nelly was the best party of all time. Darren Blatt of the Affiliate Ball says, “We’re always trying to throw the best party imaginable. Big Boi of Outkast is one of the hottest artists out right now. He’s won 6 Grammy’s as half of Outkast and he’s just released his second solo album which is getting rave reviews featuring lot’s of biggest names out. Big Boi was just on Letterman the other night and now he’ll be performing at the biggest party of the Affiliate Summit for an hour, full concert. You’ll hear the Outkast hits and some of his new material. We’re very fortunate to have another round of amazing sponsors. This is the ultimate networking event for everyone. The Ball is a celebration of our industry where the guests are the real stars. Come Ball with us”.
You can RSVP now and have a chance still to win the reserved table and 10 VIP’s , sign up here – http://affiliateball.com/register.html

The Affiliate Ball starts at 9:30 pm at Chateau Nightclub located in Paris. Be sure to get there early to avoid the later rush. There were about 3,000 people at this party last year to put it in perspective. The Affiliate Ball will also have YT Cracker as DJ, a surprise opening act, more surprise guests and another round of the AFFY Awards. 4 awards will be persented to industry vets in recognition of their outstanding achievement. Look for tons of beautiful Go Go’s and party hostesses to keep the party rockin’ all night long. Lot’s of celebs will be in the house, confirmed on the guest list. This party gets seen on TMZ, odds are it will again.

Register here

Many marketers and businesses jump at the opportunity to work with a heavily location-based service, with a user base that is really quite high. One such service, possibly the most popular of them, is Foursquare. This service has been popular for a while now, and the entire point to using it is based on the actual location of the user. Because of this, it has become quite an important tool for marketers or businesses looking to get new customers in the door. To target through location is very sought after, and Foursquare has allowed businesses to do just that. Now, Foursquare is opening the door a bit wider, and giving businesses even more information that they can use for targeting users.

Announced by Foursquare recently, these are the changes that are going to be made to the company’s privacy policy.

1. We will now display your full name. Currently, Foursquare sometimes shows your full name and sometimes shows your first name and last initial (“John Smith” vs. “John S.”). For instance, if you search for a friend in Foursquare, we show their full name in the results, but when you click through to their profile page you don’t see their last name. In the original versions of Foursquare, these distinctions made sense. But we get emails every day saying that it’s now confusing. So, with this change, full names are going to be public. As always, you can alter your ‘full name’ on Foursquare at https://foursquare.com/settings.

2. A business on Foursquare will be able to see more of their recent customers. Currently, a business using Foursquare (like your corner coffee shop) can see the customers who have checked in in the last three hours (in addition to the most recent and their most loyal visitors). This is great for helping store owners identify their customers and give them more personal service or offers. But a lot of businesses only have time to log in at the end of the day to look at it. So, with this change, we’re going to be showing them more of those recent check-ins, instead of just three hours worth. As always, if you’d prefer not to permit businesses to see when you check into their locations going forward, you can uncheck the box under ‘Location Information’ athttps://foursquare.com/settings/privacy.

The Foursquare of today is so different than the first version that launched in 2009, and we appreciate that you let us continue to evolve and build our vision. This occasionally means altering our privacy policy. When we do, we make it a priority to come up with clear ways to help you understand your privacy choices, and to communicate them clearly. If you have any questions or want more details, head over to our updated privacy policy or support.foursquare.com.

These changes will all be great for businesses and marketers, surely. However, a change to privacy policies right now, in light of Facebook and Instagram recently having outrage over the exact same thing, may be a bit of a fragile decision. Either way, with the way things look right now for Foursquare and their privacy policy, it seems that even more businesses and marketers will be interested in hopping on board with the service, which benefits both these businesses and Foursquare. For more about Foursquare’s new privacy policy, visit their Privacy 101 page.

By now, everyone has heard about Instagram’s issues with PR, and the amount of user outbreak that the company’s privacy policy changes caused. Instagram has been having quite a nasty battle with anger from users, and so far they have done quite a bit in the way of remedying the situation. They have made one or two changes, which eventually led to a total reversion to their old privacy terms, and made a formal apology to the Instagram user base. However, it seems that this has not stopped the anger that users have been exerting, so bigger fish had to step in to help.

Facebook, Instagram’s new owner, has refused to say much regarding the problems Instagram has been dealing with. However, one spokesman did release a statement after a complaint included in a potential lawsuit, and in it he said:

“We believe this complaint is without merit and we will fight it vigorously.”

However, it seems that this problem is not what is currently on the top of the list in Mark Zuckerberg’s brain as of right now. Although there will be assistance from Facebook in the future with Instagram’s many expected lawsuits to come, Facebook executives have their own new privacy issues to worry about.

The most interesting part of it all is what has caused the privacy issues. A photo that was posted on Facebook, thought to be posted privately, has been shared to Twitter by Twitter by Director of Marketing and Projects at Vox Media Inc., Callie Shweitzer. The picture was actually a picture of Mark Zuckerberg himself, along with his entire family, trying out the new Poke feature on Facebook. It was posted by Mark Zuckerberg’s sister, Randi Zuckerberg, and even though she is the sister of the creator of Facebook, she was still made uneasy when her photo was shared without permission.

After thinking about it a bit, Randi posted to Twitter about the issue, saying:

Digital etiquette: always ask permission before posting a friend’s photo publicly. It’s not about privacy settings, it’s about human decency

When asked what made her post this statement, she wrote:

I think people often forget that there is a human on the other end of a post or Tweet! Sometimes they need reminding 🙂

I can only assume that this issue that has been introduced to the public by Zuckerberg’s sister is not over. With complaints, though light, coming from the sister of the man who created Facebook, the issues in Facebook’s privacy policies may have a bit more light shone onto them for the public.

Therefore, Facebook marketing may be becoming a bit of a fragile practice in the next few weeks or so. With privacy issues coming to light with a few of Facebook’s social networks, marketers may have to do a bit of tip toeing to stay away from any of the backlash that has been taking place. For now, marketers should try to keep their social marketing with Facebook smooth and safe, to avoid a bumpy road that could come ahead.

With 2012’s recent end, reports are being released left and right, focused on looking back at the results from the year that has passed and seeing what 2013 might have to offer. For marketers, it has been made quite clear that 2012 was a year of mobile explosion, and mobile devices have become the place to advertise. With the immense number of mobile device activations that occurred just this Christmas, it is clear that 2013’s marketing performance will rely heavily on mobile as well. Part of what has made mobile such a successful marketing platform thus far is the use of mobile apps for advertising purposes, and marketing within these apps has grown quite impressively as well. This growth can be credited to the increased downloading of mobile apps by consumers.

A recent report from a company called Flurry, which specializes in application marketing tactics and solutions, shows just how greatly app downloads have skyrocketed. In reviewing the last week of the year, the company finds that mobile app downloads have been significantly heavy.

The most important week of the year for app makers is the final week of the year, between Christmas and New Year’s Day. Starting with Christmas Day, the largest single device activation day of the year, the week between Christmas and New Year’s Day is marked by significantly elevated device activations and app downloads. This is the primary reason why companies jockey to rank well leading up to Christmas Day itself. This report reveals that the last week of 2012 was the largest week for both new device activations and app downloads in iOS and Android history.

The last week of 2012 shows marketers that mobile app marketing should be a consideration in any good marketing campaign. During this final week, the company estimated that over 50 million devices of both iOS and Android operating systems were activated, and with all of these activations came about 1.76 billion application downloads worldwide. For the U.S., marketers can get excited, for the country accounted for a huge number of these downloads, with 604 million app downloads.

Luckily for readers of the report, Flurry also offered a prediction of their own regarding app use in the coming months. The company said that in 2013 the trend of weeks with at least a billion downloads to become quite common. They say that worldwide, mobile will see over two billion downloads per week by the last quarter of the year.  Below is their actual statement from the report summary that details their forecasting for the near future.

Looking forward to 2013, Flurry expects the trend of one-billion-download weeks to become the norm, and that the industry will surpass the two-billion download week during Q4. Following a year where Google and Apple drove unprecedented adoption of mobile devices, Facebook declared itself a “mobile” company, and Amazon and Microsoft both made significant investments into mobile computing, we look forward to continued record-breaking adoption of smart devices and applications. Happy New Year from everyone at Flurry.