Yearly Archives: 2024

News

Slootman Bows Out, Ramaswamy Dives In: Snowflake’s Game of Thrones

Where to begin in the tech industry's latest episode of "As the Snowflake Turns"? It's a narrative so rich with drama and anticipation, it...

Pesach Lattin - 2024-03-06

Marketing Madness

Apple Gets a $2 Billion Wake-Up Call: Pocket Change or Reality Check?

Oh, look at Apple, stumbling into a bit of a mess, haven't they? Hit with a whopping $1.95 billion "oopsie" fine by the EU,...

Pesach Lattin - 2024-03-06

Leaders

Shattering Myths: How Greg Stuart Plans to Rescue Marketing from Its Own Madness

In the digital marketing arena, where change is the only constant, distinguishing visionary foresight from fleeting trends is akin to navigating a minefield. This...

Pesach Lattin - 2024-03-05

Marketing Madness

Criteo Sounds the Alarm: A Tale of Cookies, Catastrophe, and Caution

In digital advertising, fortunes are made and lost on the turn of a cookie—err, card—and Criteo has been playing a hand that's suddenly looking...

Pesach Lattin - 2024-03-04

CTV/OTT Streaming

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising, the latest saga to unfold is one that reads like a thriller, yet it's all...

Pesach Lattin - 2024-03-01

Marketing Madness

WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising, where the thirst for personalization and precision targeting knows no bounds, marketers have found yet...

Pesach Lattin - 2024-02-29

Adtech

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing more than a high-stakes casino, where the bright lights of data and algorithms beckon with...

Pesach Lattin - 2024-02-26

Lawyers Run The World

The Art of Responding to an FTC CID

Leading FTC Investigation and Enforcement Defense Lawyer Discusses How Marketers Can Best Position Themselves if They Become the Subject of an FTC (or other...

Richard B. Newman - 2024-02-25

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