WTF Are UTM Codes?

UTM codes are snippets of code that are attached to the end of a URL. UTM codes are also used to pinpoint specific sources of traffic to a website. At minimum, UTM codes include a traffic source, medium, and campaign name. UTMs can be used to track email campaigns, paid ads, social media posts, and more.

To create a UTM code, you’ll need three pieces of information: the traffic source, medium, and campaign name. You can track any of these three pieces of information separately or together. The most common way to use UTMs is to track traffic sources and mediums together. For example, if you’re running a Facebook ad campaign, you would track the traffic source as Facebook and the medium as paid advertising.

Here’s an example of a UTM code:

The code above would tell you that the traffic for that page came from Facebook and was generated through paid advertising. You can also use UTMs to track clicks on specific links. For example, if you have a landing page that you want to track specifically, you can add a UTM code to the link that points to the landing page. This will help you gauge how successful your landing page is at converting visitors into leads or customers.

To create a UTM code for a link, use this format:

The code above would tell you that the traffic for that page came from Facebook, was generated through paid advertising, and was for your landing page campaign.

To create a UTM code, you’ll need to use a URL builder. This is a free online tool that makes it easy to create UTM codes. You’ll need to input the following information into the URL builder:

-The website’s URL
-The campaign name
-The source
-The medium
-The content
-The term

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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