Works for: THINC B2B Digital Marketing & Management Consultants
Title: Chief Strategy Officer
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Is Augmented Reality the Future of OOH Advertising?
When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it has!
Outdoor ads are becoming increasingly advanced. From simple, static advertisements to ones that use augmented reality and are easy for consumers to share on social media—the options today make outdoor campaigns more interactive than ever before.
Using AR, advertisers have transformed ordinary OOH...
Is the Metaverse Dead?
It's official: Apple announced it will not release an AR headset. The market is indeed flooded with multiple decent industrial headsets—even Kara Swisher didn't see this coming!The news will likely dampen enthusiasm for the metaverse. Should it?The short answer is no. Here's why.
1) Apple's first Enterprise mixed-reality headset will be unveiled this year—at $3k per set, double the price of #meta's and very strong competitor HTC Vive. Good...
Rupert Bedell Named CMO of Paysend
Paysend has announced the appointment of accomplished marketing specialist Rupert Bedell as Chief Marketing Officer.
Rupert Bedell joins Paysend after nearly five years as VP Marketing EMEA at American Express, where he oversaw huge digital acquisition growth, whilst overhauling the credit card provider’s digital channels.
At American Express, he led a team of 100 employees with an annual budget of $75 million. Achievements include increasing new...
Dataly Media Accused of Major Scheme to Defraud Advertisers
In a press release today, Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador.
The scheme dates back as far as 2015 and underpins a large part of Dataly Media’s business conducted since that time, according to Confiant. This means, their accusations are correct, millions of dollars was scammed from advertisers.
Does Programmatic Even Work?
Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have known for over 25 years. We talked about many things throughout our discussion, but one topic kept coming up: does Programmatic advertising even work?
The media loves to seize on new technologies and turn them into must-haves before people have even learned how to use them. And as artificial intelligence improves, you...