Works for: Edvisors
Title: Affiliate Marketing Manager
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John Deck, Scam or Legit Expert?
The CMO Who Cashed Out: Brinson Silver’s Downfall
In the shadow of Hollywood's glittering facade, the saga of Brinson Caleb Silver unraveled, a tale woven with threads of ambition, deceit, and the undying lure of opulence. Once a beacon of corporate success, Silver's story now serves as a cautionary fable, echoing through the corridors of power and greed.
Silver, hailing from the lush avenues of Culver City, California, had climbed the ranks of the corporate world with a rare blend of charisma and...
OOH La La: The Transformation of Outdoor Ads from Simple to Smart
In the labyrinth of advertising history, Out-of-Home (OOH) advertising stands like an ancient monolith, etching its story into the very walls that house our everyday lives. From the first lease of a billboard in 1867, a time when the world was draped in the smoke of the industrial revolution, to the neon-drenched present, OOH advertising has not just survived; it has thrived, morphing with the ages, mirroring human ingenuity.
Imagine the shock of our 19th-century...
The Alchemists of Analytics: Spinning Web Traffic into Gold
Where every click is a story and every conversion a climax, the concept of CRO emerges as an enigmatic protagonist. It's a world where Amanda Farris, Susannah Rayburn, Phoebe Pinder, and Melanie Bivens — each a master in their own right — paint with the pixels of possibility and the vectors of vision.
Amanda Farris, the founder and CEO of LinkUnite, approaches the digital domain like a seasoned sculptor approaches clay. For her, a website...
Stream Wars: The Rise of the New TV Rating Jedi
Everyone knows that streaming giants are rewriting the rules of television and digital advertising and beacuse of this we are witnessing a monumental shift. Major streaming video providers are stepping up, challenging Nielsen's long standing monopoly in TV ratings, signaling a new era in ad measurement.
At the forefront of this shift is NBCUniversal, which has certified iSpot and VideoAmp as currencies for advanced audiences. In a bold move, they've also formed the Joint Industry...
The AdTech Forecast for 2024: Trends You Can’t Afford to Miss
As we approach 2024, the global advertising market is on the brink of surpassing the $1 trillion mark, marking a new era in the world of advertising technology (AdTech). This burgeoning field, a confluence of retail, fintech, and programmatic advertising, is set to redefine the landscape of how businesses connect with their audiences.
The AdTech RevolutionAdTech stands as the cornerstone of this evolution, offering a suite of tools that enable more effective targeting, delivery, and...
