Adthena has released their new report entitled, “Paid Search Benchmark 2018.” This report looked at more than 100,000 advertisers and compiles information about their campaigns from January 2017 to May of 2018. This is almost certainly the most comprehensive report of its type available to date.
With more than 140 million paid search ads, 5.6 million search terms, and much more being looked at, there is no doubt that there will be valuable information for virtually all marketers. The advertisers that were looked at were from the US, UK, and Australia.
Marketers who use paid advertising strategies can get significant benefits from being able to compare their own results from other advertisers around the world. The report will even break things down based on the industry so advertisers can have a direct comparison.
The full report can be requested from Digital Marketing Depot, HERE.
