Saturday, February 24, 2024
Lawyers Run The WorldNew ‘Bill of Rights’ Proposed for Protecting Consumer Data

New ‘Bill of Rights’ Proposed for Protecting Consumer Data

-

- Advertisment -spot_img

With more and more attention being paid to the issue of privacy and protection of consumer data over the past several months, it is no surprise to see that congress is looking to take some action. US Senators Edward J. Markey (D-Mass) and Richard Blumenthal (D-Conn) have introduced a new bill, which is being called a ‘bill of rights’ for web privacy.

The bill is officially called The Customer Online Notification for Stopping Edge-Provider Network Transgressions Act, or CONSENT for short. It states that the Federal Trade Commission (FTC) will establish specific privacy protections when it comes to sites like Facebook and Google.

These types of online services are known as edge providers, which was defined back in 2014 by the FCC, which stated that an edge provider is any ‘individual or entity that provides any content, application, or service over the Internet, and any individual or entity that provides a device used for accessing any content, application, or service over the Internet.’ While this is pretty vague and could be used to describe most anything on the net today, this bill seems to primarily be focused on major sites, though it could apply to others.

Comparisons of the CONSENT Act and the European GDPR laws are already being made. Specifically this act will require edge providers to obtain opt-in consent from their users when they want to use, share, or sell any personal information. It will also require that they come up with reasonable data security practices, and notify all of their users about any type of collection, use, or sharing of their personal information. Perhaps most importantly, this bill would require these providers to notify users of any security breach that impacted their personal data.

As of now this is just a bill and it is not clear whether or not it will pass. Given the current climate of people complaining about privacy issues and data breaches, however, it seems likely that this bill, or one similar to it, will be passing in the coming months.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What's your opinion?

Latest news

Before Influencers Were Cool: The Andy Batkin Story of Digital Darwinism

Navigating the tumultuous seas of digital marketing and ad tech requires not just a sturdy ship but a captain...

Much Ado About Data: The IAB and Google’s Privacy Performance

In the grand tapestry of digital advertising, Google's Privacy Sandbox has emerged not as a mere thread but as...

Now Pronounce You Retail and Tech: Walmart’s Proposal to Vizio

So, here we are, witnessing what could be the most unexpected crossover episode in corporate America: Walmart and Vizio,...

Touchdowns and Letdowns: The Super Bowl’s Marketing Circus Comes to Town

In the high-octane, neon-drenched spectacle that is Super Bowl advertising, brands embark on a gladiatorial quest for the Holy...

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec. She's kinda like that friend who knows everyone in the...

The Sound of Silence: Audio Advertising’s Answer to Hard-Hitting Questions about Fraud

In the grand, often garish carnival of digital marketing, audio advertising has swaggered onto the scene, promising to serenade...

Must read

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept...

You might also likeRELATED
Recommended to you