Liveclicker, Inc specializes in offering real time email personalization solutions to their clients, and they have recently released their final numbers from 2017. The company has had quite a good year, boasting some significant growth over the prior year.
They had an 80% increase in subscription revenue over 2016, and a 265% increase in their live content impressions. This was all made possible by their client focused efforts and commitment to growth throughout the year.
Xavier Casanova, the co-founder and CEO of the company, commented saying, “Our ongoing commitment to product innovation and excellence is the fuel behind our continued growth.”
Real time email personalization is a service that is growing in popularity, and allows companies to better interact with their customers through email. Most email is just blasted out to thousands of people, hoping it will convert for some of them. Even those companies that use variables and other factors to create some personalization tend to be very similar.
Using the tools available in RealTime Email, marketers can create a new personal context around email to engage new recipients and reignite unresponsive, disengaged subscribers to drive conversions. RealTime Email gives marketers the ability to generate new, relevant messaging even when subscriber data is stale or missing. For example, senders can now deliver language-specific content in email based on mail client settings or open location, even if language preferences weren’t previously known to the marketer.
Full personalization in real time is a much better option, and can help to dramatically improve the overall return on investment. Liveclicker has many major customers including Lowes, Nintendo, Samsung, MasterCard, Best Buy, and AT&T.