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ClickDealer Expands with Buying Fiksu Tech

ClickDealer, a global performance marketing agency, has acquired the assets of Fiksu, the data-fueled mobile marketing technology company, and is excited to welcome them to the ClickDealer family. Fiksu’s FreeMyAppsDSP and more will augment ClickDealer’s own in-house mobile solutions by increasing their functionality while Fiksu will gain access to ClickDealer’s sales prospects and technical resources, which will allow Fiksu to scale the business and expand internationally.

“ClickDealer is growing rapidly and we are constantly looking for opportunities to bring best-of-breed digital marketing services to the market. Fiksu is a natural fit for us as we enhance our mobile advertising capabilities and this acquisition will allow us to offer the most comprehensive suite of performance-based mobile advertising solutions,”  said Dmitry Atamanyuk, CEO of ClickDealer. “Fiksu is a market pioneer with five years of aggregated data on their side that we will fold into our own considerable expertise in mobile in order to produce unique monetization opportunities for both advertisers and publishers.”

Fiksu excels at connecting brands, agencies and app advertisers to precise audiences throughout the customer journey and has led thousands of successful mobile campaigns to drive awareness, user acquisition and re-engagement for clients such as Amazon, Disney, Coca-Cola, Dunkin’ Donuts and more. Additionally, Fiksu has been responsible for 7.2B app downloads.

Combining ClickDealer and Fiksu’s technologies will result in laser-sharp targeting, allowing advertisers to target mobile users with unprecedented precision due to the efficiency that Fiksu’s more than 26 trillion mobile data points will bring to the media buying process.

Fiksu will continue to support its existing customers as usual following the acquisition.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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