HTML5 has become the standard for most types of web design today, including digital ad design. With a growing number of advertisers and marketers using this language to create their online ads, it is important that they are doing it properly. With that in mind, the Interactive Advertising Bureau (IAB) has created a simple HTML5 Ad Validator that will take a detailed look at things like weight limits, number of server requests, subload criteria, VPU usage, video files and much more. It goes through the entire ad including JavaScript, HTML, images, URLs accessed and more.
This is all done automatically through the tool and will let marketers know whether or not their ads are working according to industry standards.
Scott Cunningham, the General Manager at IAB Tech Lab said, “Ads that are designed with load time, file weight and other key elements top-of-mind will break through the clutter across digital screens.”
The ad validation tool is free and easy to use. In addition to providing users with an advantage over other ads that don’t validate it will also help minimize the disruptiveness of ads in general. Slow loading ads can result in a poor overall user experience, which can discourage site owners from running ads at all and lead to more users installing ad blocking.
To give the HTML Ad Validator a try, click HERE.
