A new survey that reached out to 400 marketing and sales professionals in the US has found that when it comes to automating their marketing efforts, there are a number of issues that get in the way. Some things that people would expect, such as the availability of tools and ease of use, are not actually problems.
More than 66% of the marketers surveyed reported that they are not using any type of marketing automation platform and most of those who do use one say that their usage is only basic or moderate. This is, of course, a significant concern since automating marketing can have such a positive impact on the bottom line of most businesses.
There are many reasons given why people don’t use marketing automation, and some of them may surprise you. For example, 34% of people who don’t use marketing automation say that a lack of budget is a significant road block. Since automation can often increase revenue, and therefore generate the budget they need, to support the efforts. Something of a Catch-22.
Lack of time is an issue for both those who don’t already use automation (28%) and also those who do use it (45%). This seems odd since using automation should, if done properly, increase the amount of time people have.
Looking through the report it seems that there are a lot of reasons why people don’t use marketing automation, but none of them are very good. Adding automation to your marketing efforts is definitely something that should be considered. Looking at this report will help you to understand some of the benefits and potential difficulties. You can see the full report HERE.
