StreamView is a fairly new video ad format for mobile devices that was launched by Widespace earlier this year. The format makes it so the videos will start playing as soon as they are in view, much like you see with Facebook videos today. This, of course, will help to get your ad seen but since the videos are played muted (unless users choose to hear the sound) some people are concerned about how effective they would be.
Well, the data is in and it seems that this video format is extremely effective. The format found that users who viewed videos like this vs without StreamView had a 104% greater purchase intent. In addition, brand awareness went up by 10% and brand consideration shot up by 37%. These are very impressive numbers that any marketer can see will benefit their bottom line quite significantly.
Adrian McDonald, Chief Product Officer at Widespace, says, “videos starting to play in screen offer a better reach and make it easier for advertisers to engage audiences with relevant messages.” This seems quite obvious, yet many people are still missing out on this type of opportunity.
With video marketing growing significantly over 2015 and looking to continue to be one of the most effective options out there long into the future, this type of information is invaluable to effective marketers.
You can learn more about Widespace and their StreamView services HERE.
