Pinterest has grown to be one of the most popular destinations on the web in recent years, and it has also become a great place to drive traffic. With over a million active business accounts using this platform to drive organic traffic it is an essential resource for many marketers. In addition to the opportunity for organic traffic, Pinterest also offers some premium brands the option to run ‘promoted pins’ which are their paid advertisements.
Brands that have not yet been able to run promoted pins have been on a waiting list for quite some time now, hoping to get access to the potentially powerful advertising platform. Their native ad units have been shown to be very successful for those businesses that are able to use it.
Whether you’re on the waiting list or not, however, there is some good news coming from Pinterest. In January all US advertisers will be allowed to buy promoted pins.
While not all businesses lend themselves well to advertising on Pinterest, this image based platform is exceedingly powerful for a lot of different companies. When done properly, promoted pins can drive large amounts of targeted traffic. What’s even better is that many people who use Pinterest are in a buying mood, which can help to further improve the ROI for marketers.
With just a few weeks left in December, this announcement from Pinterest may be the best Christmas present of all for many in the marketing community.
