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Yahoo! Trying to Sell Themselves

According to a recent report from the Wall Street Journal, Yahoo may be looking for a potential buyer for all or a significant part of the company.  While CEO Marissa Mayer has made some extremely significant changes to the company, she has been unable to help it meet the desires of significant investors.  Because of this, the company is likely either looking to replace her at the top spot or else sell the company completely.

In the WSJ report they said, “The fate of troubled Internet portal Yahoo Inc. may be decided ina  marathon series of board meetings this week.  Yahoo’s board plans to weigh a potential sale of the company’s core business during a series of meetings beginning Wednesday and continuing through Friday, people familiar with the matter said. The board is expected to discuss whether to proceed with a plan to spin off more than $30 billion in shares of Alibaba Holding Group Ltd., find a buyer for Yahoo’s core business of Web properties, or both, the people said.”

Yahoo is still one of the most recognizable brand names on the web, and is still one of the most popular web destinations.  That, however, has not helped them to turn it into the extremely profitable company that investors demand.

No specific buyers have been named yet, if they even decide to sell, but if it does come to that the company is estimated to be worth about $31 billion.  Most of that, however, is from their 15% stock interest in Alibaba (an online retailer in Asia).

Whether you use Yahoo ads or other services or not, this is big news for the entire online community.  Yahoo controls a lot of different web properties and if they are sold off it could cause some significant shakeup for many people.

You can see the Wall Street Journal report HERE.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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