As more and more data keeps rolling in from the Black Friday and Cyber Monday marketers are gaining valuable insight into how they can improve their overall strategies. The information can be used not only to plan for next year’s events, but also general marketing strategies as well. A recent report from Movable Ink found that on Black Friday 76% of marketing emails received on mobile devices were opened. On Cyber Monday that number was lower, but still very high, at 63%.
The conversion rates for mobile devices also did very well on these two days compared to normal. The report found that 51% of all Cyber Monday email marketing conversions occurred on desktops, compared with 49% on mobile.
In the report it was stated that, “Based on a total of 21,946 email conversions, mobile conversions were higher than desktop industry-wide, which is unusual, in that desktop usually outperforms mobile for email conversions in all sectors except retail apparel.”
The CEO of Movable Ink, Vivek Sharma said, “Mobile email opens and conversions during this Black Friday and Cyber Monday provide two valuable insights for marketers. First, many customers prefer opening email on their Smartphone, no matter where they are. Second, when provided with the right experience, customers are increasingly willing to shop and buy on their mobile devices.”
Other reports have come out that provided additional information that supports these types of numbers. As more and more people get comfortable shopping and buying on their mobile devices these numbers are likely to continue to go up over the coming months and years.
You can see the full report from Movable Ink HERE.
