Perficient Inc. has just announced that they are purchasing the digital marketing agency, Enlighten. The terms of the deal have not yet been released. Both of these companies would be considered ‘mid-level’ players in the industry. Enlighten is based in Ann Arbor, Michigan and reports about $12 million in revenue per year.
Perficient Inc is an IT and management consulting firm, offering their services to a wide range of companies.
The Chief Executive and President of Perficient, Jeffrey Davis said of the acquisition, “We are excited to strengthen our digital marketing capabilities with the strategic acquisition of Enlighten.” This move shows that Perficient is interested in expanding their digital marketing services for both their current customers and hopefully attract more in the future.
Enlighten’s chief executive, Steve Glauberman, will be joining the Perficient leadership team as part of the acquisition. In a statement he said, “Perficient’s digital transformation expertise and experience are well-known and highly-regarded. We’re thrilled to join a firm with a reputation for excellence and a distinguished track record of delivering outstanding digital experience, business optimization and industry solutions to the world’s leading enterprises.”
Whether you use either of these two companies services or not, this is an acquisition that can provide some interesting information. First, it is showing that many technology companies are looking to get into the digital marketing business. This is a good sign for the future of digital marketing as it is bringing many great companies with their resources and skills to this area.
