Merkle is one of the leading performance marketing agencies and has recently announced an important new player joining their team. David Skinner will be joining the team as the Vice President of Strategic Alliances and Partnership Structure. He will be responsible for creating and managing the partnership structure for Merkle, including working directly with marketing and ad tech companies.
With the announcement Skinner said, “I couldn’t be more excited to join a team that is pushing the envelope on what’s possible with marketing and advertising technology and media partners. Merkle maintains a number of strategic partnerships with some of the most respected companies in the industry that will allow us to develop best-in-class solutions.”
Gerry Bavaro, the SVP of Enterprise Solutions for Merkle also commented on the new hire saying, “Leadership in today’s marketing and advertising landscape requires innovation, collaboration, and excellence in relationship building with partners, both from a sales and solutions perspective. With David’s track record of success managing and developing partnership strategy, he will be a tremendous asset to our team, and Merkle’s position in the market.”
Skinner has more than 19 years of experience in the marketing tech industry. He most recently worked as the VP of global partnerships for Rocket Fuel/[x+1] where he worked for more than six years. In this role he was responsible for helping to lead the Business and Corporate development for the company.
This is a great opportunity for Skinner and a great addition to the team for Merkle. Congratulations to both.
