Leanplum is a mobile marketing and conversion platform that has been seeing a lot of success in recent months. Building on that success, they have reached out for additional funding to ensure they are able to continue their growth. They have just confirmed that they secured $11.6 million in Series B funding from investors including Kleiner Perkins Caufield & Byers and Shasta Ventures.
One of the big reasons Leanplum is so attractive to investors right now is their recent launch of their ‘hyper-personalized’ mobile marketing tool called, “Lifecycle Engine.” This tool builds campaigns on a visual timeline that help marketers to target their audience on a more personal level.
The press release on the Lifecycle Engine stated, “With the launch of Leanplum’s Lifecycle Engine, brands now have the ability to proactively plan, set-up and manage automated campaigns across every phase of the customer lifecycle – triggered by specific actions, and responsive to individual behavior. Mobile marketers can also use Leanplum’s analytics to measure the effectiveness of campaigns and make more informed, data-driven decisions.”
Leanplum is based in San Francisco and was started by former Google engineers Momchil Kyurkchiev and Andrew First back in 2012. With this new capital, the company is likely to continue to develop innovative marketing platforms and improve existing services.
