Leapfrog is a digital marketing agency that has been helping to provide their clients with scalable results from end-to-end marketing strategies. Their proprietary LFX Conversion Platform has been proven successful for quite some time and helps brands to take advantage of optimized strategies and programs that can help to capture new customers.
They are releasing an enhanced version of this platform which, they believe, will help improve the conversion rates and overall success of their business as well as the business of their clients.
Leapfrog CEO, Dave Husain, said, “Leapfrog has a long history of driving volumes of new customers for brands by understanding the consumer journey to purchase and anticipating what is needed to connect it online and offline. With the LFX Conversion Platform, we continue that legacy and answer an urgent need in the marketplace by predicting human response in the digital world, turning marketing data into tangible new customers.”
The new platform will address challenges that brands face in bringing their products or services into the digital world. It also allows an integrated solution for marketers who are working on improving digital conversions. The cross-device and cross-channel platform is built to allow large-scale advertising and on-demand content delivery, which will allow data-driven marketing strategies.
Joel Grossman, Leapfrog’s SVP of Technology and Operations, said, “Until now, digital marketing solutions often had difficulty keeping track of consumers as they moved across those channels, especially online to offline. The LFX Conversion Platform delivers sophisticated digital customer acquisition strategies built on metrics and predictive modeling that look across traditional and digital channels.”
According to the LFX press release, this platform has been proven to be very effective. They have seen a routine 20-30% performance improvement in digital marketing efforts by those clients who have used it thus far.
