The vast majority of performance marketers today rely on at least one website to help promote products, build lists and do other activities that directly impact their bottom line. In fact, without the website, many marketers would immediately have to stop doing business completely. Most marketers today put a lot of time and effort into every aspect of their page from the content to the layout and much more. What many people may be overlooking, however, is the hosting provider they are using.
Many people sign up for a web hosting company based on which one they find first that meets their budget needs. The reality is, however, that hosting can have a significant impact on your business. As we know, things like fast load times, site stability and a secure connection are all very important for SEO as well as overall customer experience. The web hosting provider you choose will have a big impact on all these features.
Learning more about the web hosting options used around the world can be very helpful in determining which host will be able to provide you with the best experience. With that in mind, popular web hosting information site HostAdvice.com has completed the definitive study into the hosting market and compiled the information learned into a very informative infographic (see below). Some key points of information you’ll find include:
- 7% of sites are hosted on the 10 largest hosting providers
- GoDaddy is the largest hosting provider by volume, serving 5.82% of global sites
- While only approximately 20% of global Internet users are from the US, 51.84% of sites are hosted by US based hosting providers
This research is based on data from over 1500 hosting companies and 54 million hosted websites from around the world. You can find the full research on this HERE.