No matter what type of product or service you are selling, the checkout page is going to be one of the most important points in your overall sales process. Sadly, many marketers don’t spend much time planning this page out, and they end up losing a significant amount of sales because of it. In fact, recent studies have found that about 68% of all e-commerce visitors will end up abandoning their shopping cart, which costs the ecommerce world about $4 trillion per year.
While it is impossible to eliminate cart abandonment entirely, it is possible to dramatically improve the overall conversion rates for people who make it to this point. Remember, if someone has put something in their cart, you’ve already gotten them interested and even willing to buy. The checkout page is just the final step in closing the deal, so make sure you take the right steps to maximize your conversions.
The following infographic was developed by VWO and does an exceptional job of pointing out key pieces of information about how to make a good checkout page. Take a moment to review it and see how your checkout pages can benefit from the advice provided.
