Admendo, which is a leading London based programmatic advertising platform, has just announced a new programmatic advertising offering, built on the Oracle Marketing AppCloud. Their demand side platform will help marketers manage all their programmatic ads in-house using the Oracle Marketing Cloud. This cloud system is one of the most advanced in the industry, which is not surprising since it is backed by tech giant Oracle. They offer a wide range of marketing apps and data services to help optimize their customers marketing budgets.
Nick Moutter, CEO of Admendo said, “Our collaboration with Oracle is an important milestone for Admendo. As among the first Demand Side Platform to be connected with Oracle Marketing Cloud and Oracle Data as a Service (DaaS) for marketing, we are looking forward to helping marketers ge the most out of their customer data to better prospect and acquire new customers online. Programmatic advertising has become an increasingly important part of the digital marketing mix, with Magna Global predicting programmatic spend to hit $21bn globally in 2014, growing to $53bn by 2018.”
The Oracle Marketing Cloud will provide marketing teams with high quality data-driven solutions. This will also help to simplify the overall digital marketing resources, so that brands can deliver higher quality, more personalized experiences across multiple channels. This will help marketers to attract and retain targeted customers.
VP of Oracle Marketing AppCloud, Ryan Buma, said, “We are committed to helping marketers extend and optimize their technology investments by providing the industry’s most comprehensive marketing technology ecosystem. With the addition of Admendo, marketers using the Oracle Marketing AppCloud can now benefit from the efficiencies, performance and ROI offered by programmatic advertising.
To learn more about this new service, you can visit the Admendo page HERE.
