Tuesday, May 20, 2025

Other Stories

Related Posts

Matt Cutts Removed from Position at Google

According to industry insiders, Matt Cutts is now gone from his position as Google’s Head of Web Spam. For many people, he’s been the face of Google’s web search team and the main information source for anything to do with webmaster’s needs at Google. His replacement hasn’t be revealed yet, and it’s possible that Google doesn’t want anyone in the role that is visible.

While Matt Cutts is still an employee, he’s been gone from the company on leave for over a year, traveling the world and getting to know things outside of Google. He confirmed that he’s still around, in one shape or form, but what exactly that means is unknown to most — and most people think he will never return to Google.

One anonymous poster remarked about Matt Cutts

Matt Cutts has always kind of reminded me of what would happen if the lead nerd, Lewis Skolnick, from revenge of the nerds and Kermit the Frog had a love child. You can’t help but to somewhat love Matt Cutts for the persona but deep down, you know he’s kind of one of the reasons why thousands of business owners had to jump through what seemed like endless hoops just to maintain business. He’s a part of why many people’s lives were destroyed waking up one day to find that their techniques (which were not considered spam the day before) were considered spam suddenly.

Look, he was the messenger of the devil so to speak. The cold, inconsiderate and self interested giant that is Google left him as the messenger and insisted that he speak in riddles. The problem is, this harmed tons of people trying to just ride the bar because in SEO there really isn’t a choice if you want to rank and aren’t already a giant.

It’s easy to be self righteous and scream “Spammer!” but when the search engine rewarded spammy behavior, the good guys had to do whatever was working at the time.

Again, the term spam is relative to interpretation. Sort of like the word rape sadly, kind of like how some radical feminists now consider looking at someone too hard is considered rape (yes, I am using a harsh subject to explain how semantics do actually matter a lot and words have huge power). Well technically a link is spam unless you had nothing to do with it whatsoever these days. Then some self righteous guy on here is all like “What’s wrong? Upset because your link building spam got you a penalty?”, when all you did was ask a writer to mention your site rather than it happening organically.

The moral is, poor Matt, you couldn’t deal with the hate anymore but you have to understand how your actions harmed others and sometimes very good people to boot.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What's your opinion?

Popular Articles

Don't Miss