BrightRoll will be expanding their mobile video ad solutions effective immediately. They are offering access to the highly rated Nielsen Digital Ad Ratings data across all of its mobile video demand side platform. This information will help to give advertisers additional tools and information needed to plan and optimize their ad campaigns from within the platform itself. This will make it much more convenient for many advertisers who would have otherwise had to either go without this data, or go to a third party location to get it.
According to Andrew Feigenson, the Managing Director of Digital at Nielsen, “The ability to access Nielsen Digital Ad Ratings in BrightRoll’s platform enables advertiser to have a complete view of their campaign’s full digital audience and instills confidence that they’re reaching their most valuable audience to maximize return on investment.”
When used properly, this new feature will greatly enhance the abilities of marketers to get a great return on their investment with BrightRoll. It can help to reduce the overall fraud and generally improve targeting at the same time.
BrightRoll’s CEO TOd Sacerdoti said, “Marketers are still uncertain about how to execute and verify the effectiveness of their mobile video campaigns. We are doubling-down on our efforts to give advertisers the ability to measure performance across the breadth of devices to better understand their target audiences and effectively spend marketing dollars.”
