AdRoll, which is already one of the largest digital ad networks and is the largest retargeting platform in the world, has announced that it is expanding into Japan. In their announcement they confirmed that they are opening new offices in Tokyo, and are assembling an ‘all-star’ team of executives to push into this lucrative market.
This team will include Makoto Arima, who will be joining from Yahoo! Japan (where he was the very first employee on Yahoo’s Japan team). He will be joined by Luciano Kohmura who formerly was a managing director for Google Japan.
Aaron Bell, CEO and co-founder of AdRoll said of this move, “As one of the largest advertising markets in the world, Japan represents a massive opportunity to scale performance marketing across brands of all sizes and verticals. Having respected, experienced leaders such as Makoto and Luciano at the help shows our commitment to building a world-class organization in Japan and delivering a fully localized solution tailored to meet the Japanese market.”
The Tokyo office will be the sixth major regional office opened by AdRoll, joining New York, Dublin, Sydney and London and their main offices in San Francisco.
This move has clearly been in the works for some time as they will be launching with partnerships in place with 11 of the top digital agencies in Japan. These agencies include DAC, CCI, GMO Nikko, Cyber Consultant, Adways, United, Vixia, Microad Plus, iRep, CyberAgent, Opt and others.
Few people will have any doubts about this move since Japan is currently a $9 billion market in digital ads, and is projected to grow to over $11 billion by 2018.
To learn more about this move, you can see the original press release announcing the new office HERE.
