Two Tap is a digital marketing solutions company that has a mission to make it simpler for people to buy products online. According to their website, “Two Tap’s mission is to simplify ordering to just confirming where you want a product delivered and how you want to pay for it.”
With this goal in mind, they have just announced the launch of the first ever automated product inventory solution. The Product Availability API will allow consumers to instantly see whether or not the selections they are looking for (style, color, size) are in stock or not. This helps the consumer to save time and avoid aggravation, which helps to make a happier consumer. The API offers these features both on PC and mobile platforms.
Two Tap has dramatically increased the number of retailers that support the new API over the past three months, now reaching 450 unique retailers.
In addition to the advanced features, Two Tap has made it so this API does not require you to supply any technical integration. You will retain full control over the payments, and sales data. You can continue to pull the data into the CRM software of your choice and have full control over the entire transaction. Whether you’re dealing directly with customers, through affiliate partners, customer support services or others, Two Tap makes it so you continue doing business as usual.
Key Benefits
The following are some of the key benefits listed in the Press Release announcing this new product launch (text taken directly from the press release):
- Universal Shopping Cart: Order multiple products from multiple retailers within one checkout interface
- Retain Visitors: Consumers have a convenient way to buy products without leaving the mobile app or website, while keeping the same experience as if they were purchasing directly from the retailer.
- Increase Conversions: Simple checkout button leads to lower shopping cart abandonment. Consumers only need to enter shipping and billing information once.
- No Wallet Passwords: No need for consumers to remember passwords. Instead, consumers use their email address to obtain a PIN code via text message.
- Acquire New Customers: Retailers can reach millions of new consumers – on their own sites, inside developers’’ apps, and/or on publishers’ sites. Publishers and developers can also increase sales by offering more retailer products.
There are many other perks to this new API that can help many marketers boost the number of products they are promoting quickly and easily. It can also help ensure everything you have listed on your site is in stock and ready to go, no matter who is doing the actual selling.
To learn more about the Two Tap Product Availability API, click HERE to visit the product page.
