In what many will see as a feature that should have been out some time ago, Google has just announced a new option for tracking iOS app installs. This feature, which is now a part of Google Analytics, will allow you to track the effectiveness of app install ad campaigns. You’ll not only be able to see how many people actually installed your app, but also what they did with the app after it was installed.
This is, of course, very important information for any app developers or marketers since getting people to download and actually use an app is essential for generating revenue. In the past most marketers would have to rely on the stats that are provided by the actual ad network, which aren’t always clear or complete.
Analytics has had this option for Android apps for some time, which is why many people may think that this feature should have been available for apple apps long ago. Whatever the case, it will certainly be useful to anyone who is developing or promoting any type of app on the iOS platform. You can read more about this feature in the official announcement from Google, HERE.
