There is no doubt that the internet has helped to ‘shrink’ the world and allow people from diverse locations to interact with each other more easily. In addition to this, however, it has also helped brands and marketers to greatly expand their potential audiences.
According to a recent publication from Nielsen, in the UK there are about 15.9 million people who shop across borders. Their total spending is about 8.5 Euros in 2013, and that is expected to go up to over 18 billion Euros by 2018. This is just the spending in the UK. If specific statistics were available for how much people were spending across borders globally, the number would likely be astounding.
Since the Yahoo Bing network currently operates in 35 countries around the world, they are looking to help encourage companies to expand their current businesses outside of their native country. This is possible through the billions of searches that are performed each month on the Bing search engine. In addition, however, they are pushing the fact that they can get messages in front of people on their x-box, windows 8 devices, tablets and even macs.
With that in mind, Bing Ads has created and published a new white paper titled Cross-Border e-Commerce in Europe. While the focus is, obviously, on their European customers, the information inside of it can be used for marketers in any country.
You can download the white paper HERE.
