According to a new report that was released by eMarketer, US adults typically spend about 6% of their total ‘digital media’ time on Facebook. That works out to an average of about 21 minutes per day. Despite only having 6% of the total amount of time spent, they are pulling in about 10% of the overall ad revenue. This is just one more report that shows how effective Facebook’s ads can be.
The report also looked at many other types of digital media, and compared their percentage of time with the percentage of ad revenue. Here are some of the findings:
- Video – People spend about 15.9% of their time watching videos online, but only 11.7% of ad revenue goes to video services. Perhapse this is not surprising because of the fact that video requires you to pay close attention to the one area of the screen.
- Pandora – The report estimated that people spend about 7.1% of their time listening to music on Pandora (often while doing other things). The digital music site, however, only brings in about 1.4% of the ad revenue.
- Other Social Networks – Other social networks are getting 11.9% of people’s time combined (this is Twitter, LinkedIn, Google+, ect), but bring in just 3.9% of the revenue. This is especially interesting because you might think that social networks were just a good place for ads.
eMarketer said the following about these results, “Several factors contribute to Facebook’s unusual position in the digital environment.” They then went on to say, “Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be). In addition, Facebook has worked very hard to convince advertisers its audience, customer data and targeting capabilities are the best advertisers can buy, which has contributed to its trending ahead of the market.”
Whatever the case, Facebook is sitting in an excellent position when it comes to generating ad revenue. You can see the full report from eMarketer HERE.
